Why exhibit in a show?
Trade and consumer shows are an indispensable
part of your sales and marketing mix, especially in the age
of the internet, where image and reliability are hard to establish
but nevertheless essential in the minds of your customers.
That's why face to face meetings play such a vital role in
the establishment of solid business relationships.
Study shows that exhibitions are the most effective way to
achieve your sales and marketing goals.
|
In reaching objective
|
Exhibitions
|
advert.
|
direct mail
|
P.R.
|
| Generate sales leads |
39 %
|
27 %
|
20 %
|
13 %
|
| Taking orders |
12 %
|
5 %
|
8 %
|
8 %
|
| Intro new products/services |
42 %
|
24 %
|
28 %
|
14 %
|
| Promote brand image |
42 %
|
43 %
|
19 %
|
19 %
|
| Promote company awareness |
33 %
|
32 %
|
22 %
|
24 %
|
| Entering new markets |
28 %
|
25 %
|
24 %
|
15 %
|
| Source:
CEIR, Deloitte & Touche Consulting Group |
| Cost for closing a sale |
| Potential customer visiting
a fair |
625 $ US |
| Potential customer in
the field |
1 118 $ US |
|
Source: IAEM
|
|