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Why exhibit in a show?

Trade and consumer shows are an indispensable part of your sales and marketing mix, especially in the age of the internet, where image and reliability are hard to establish but nevertheless essential in the minds of your customers. That's why face to face meetings play such a vital role in the establishment of solid business relationships.


Study shows that exhibitions are the most effective way to achieve your sales and marketing goals.

In reaching objective
Exhibitions
advert.
direct mail
P.R.
Generate sales leads
39 %
27 %
20 %
13 %
Taking orders
12 %
5 %
8 %
8 %
Intro new products/services
42 %
24 %
28 %
14 %
Promote brand image
42 %
43 %
19 %
19 %
Promote company awareness
33 %
32 %
22 %
24 %
Entering new markets
28 %
25 %
24 %
15 %
Source: CEIR, Deloitte & Touche Consulting Group

Cost for closing a sale
Potential customer visiting a fair 625 $ US
Potential customer in the field 1 118 $ US

Source: IAEM

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